Advertising/marketing mogul Steve Stoute and directors Ron Howard and Brian Grazer recently discussed their vision for the “Budweiser Made in America” film, which they are producing and directing in conjunction with rapper Jay-Z.

Jay-Z and Paul Chibe, Anheuser-Busch’s VP of Marketing in the United States, are executive producing a film based on the “Budweiser Made in America” music festival, which will take place this Labor Day weekend in Philadelphia, Pennsylvania.

Acts like Pearl Jam, Rick Ross, Odd Future, Drake and other will be on hand to perform at the concert, which also includes the historic reunion of seminal rap group Run-DMC.
Steve Stoute and @radical.media are producing, while Ron Howard and Brian Grazer will direct the film, which Ron Howard said would not be a concert film, as one might expect.

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