P Diddy plans to venture into music television by the end of the year.

From vodka entrepreneur to professional actor, he has never been one to shy away from the chance to expand his brand. Now, the Bad Boy mogul is looking to branch into a new frontier with a music-themed television network Revolt.

According to Broadcasting Cable, Diddy is launching a new television network called Revolt on December 12. Sources indicate that Revolt will focus primarily on music and music videos like MTV.