Mighty
Mos announces a new fragrance, the Hip Hop Chess Federation enlists Asheru
and Ralek Gracie, and Slacktory compiles a "Rapper Spelling Bee."
From liquor to sneakers to high tech gadgets, Hip Hop artists have becomes
veritable masters of the endorsement game. Now, one unlikely emcee - Yasiin
Bey, b/k/a Mos Def - has thrown his hat into the market with a new men "s fragrance
Harun No. 7.
According to Soul Culture, the fragrance, on which Yasiin collaborated with
Los Angeles Chace Infinite to create, marks Mos "s first foray into the world
of fashion with his project the Fellowship. The fashion collective also features
friend and collaborator Chris Gibbs of the LA-based streetwear store Union.
A video about Yasiin and Gibbs "s work together can be seen below. Harun No.
7 is currently available for purchase over at Union "s website.
hiphopdx.com