Yeezy goes off on Twitter, revealing grandiose but vague plans.

Though Kanye West is a less frequent tweeter than some of his peers, the Chicago producer/emcee made a significant exception on Wednesday (January 4) night, choosing to go on a several-hours-long posting spree.

West began by discussing his experiences navigating the fashion design world, until he revealed that he has started a new company named "DONDA," in honor of his late mother, Dr. Donda West.

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