The proven businessman seeks to extend his reach and build a network that
promotes real diversity.
Russell Simmons divulged on Monday that he has plans of venturing into the
television industry. According to the Wall Street Journal, the Hip Hop mogul
is looking into buying a television network that focuses on diversity. During
an interview at a charity event in Hong Kong, Simmons said he believes that
when networks claim "diversity," what they really mean is "segregation"
and an exclusive focus on black culture. "Instead, there "s all these
cultures that should be more integrated properly…Instead of giving Paris
Hilton a show, for example, you could do one with Amber Rose. You "d be better
off. One is hot, the other is not."
In an effort to bring a Hollywood feel to network TV, he is currently working
with Brian Grazer, producer behind the films 8 Mile and American Gangster,
and Ron Howard who worked with Grazer on films like A Beautiful Mind and Apollo
13.
Although an official announcement has not yet been issued, Simmons emphasized
that he would definitely follow through with the business plan. "Now
you "ve heard about it," he said. "It "s going to happen."
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