The NFL is partnering with entertainer Ice Cube’s pact to aid Black-owned businesses and combat the growing wealth gap in America.

The league said it committed over $100 million to causes that assist Contract With Black America Institute, or CWBA, an initiative Cube launched with long-time media executive Jeff Kwatinetz during the 2020 presidential campaign. It calls for the NFL to steer more business to Black companies in various sectors, including consumer services and technology.

https://www.forbes.com/sites/jabariyoung/2022/06/30/ice-cube-lands-100-million-nfl-pledge-for-contract-with-black-america