Over
the past decade, Brother Ali has become one of independent hip-hop’s greatest
stories. The Minnesota native explains how being signed to Rhymesayers Entertainment,
staying on the indie grind and the hard work of others has helped him develop
a career as an MC.
“There’s a big difference between artists who have a big machine
behind them,” he told The Come Up Show. “They go to great lengths
to make sure certain songs are played on the radio X amount of times a week.
More and more of us are doing it the way that we’re doing it, which is
independent. Our touring and our live show and just us, who we are, we are our
marketing department. It’s a beautiful thing to know that the success
we achieve is because the people carried us to that.”
He continued by giving love to the four-person staff at Rhymesayers, as well
as promoters and media, for helping to build his movement. “We do have
our independent label, Rhymesayers. The people there are amazing, but it’s
four people for 25 artists. You got four people who really make that label work.
And then whatever interns that they have, whatever other people that are around,”
Ali said. “But for the most part, it’s a really small group of people
and then we have local independent promoters like we have tonight.”
With his success as a rapper, Ali reflected on times when he had to work three
jobs to make ends meet.
“The reality is that I haven’t worked for anybody else since 2002.
I come from working two or three jobs at a time. There’s times that I’ve
had three jobs. I come from working two jobs and still starving, still not being
able to pay all my bills and all this kind of stuff,” Ali continued. “That’s
what I come from. To go from working for someone else for 12, 14, 16 hours a
day and then falling asleep on the bus to the next job and then hoping to wake
up on time to get off of the bus at the right place to go to the next job, that’s
the best sleep that I would get. Just year after year of living like that. And
then for the music that I love to do, being the thing that actually makes me
a comfortable person, is ridiculous.”
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