Sprite will incorporate Hip-Hop into the latest “Obey Your Verse” campaign, with Tupac, J. Cole and Missy Elliott’s image and lyrics on the cans.
The limited-edition cans come with one of 16 inspirational verse from each artist, who were selected based on their impact on Hip-Hop.
“From the moment Sprite tapped into hip-hop culture 30 years ago with our ad featuring Kurtis Blow, the brand has strived to celebrate self-expression and provide artists with platforms to tell their most moving stories,” said Bobby Oliver, director, Sprite & Citrus Brands, Coca-Cola North America. “The Sprite Obey Your Verse Lyrical Collection is not only an acknowledgment of the genre’s best storytellers, but also a way of inspiring and empowering our fans to be true to themselves.”
The lyrics and images of ‘Pac, J. Cole and Missy will appear on multiple sized Sprite 12 and 16-ounce cans, as well as 20-ounce bottles, 12-, 20- and 24-packs of 12-ounce cans.