The NBA and producer Timbaland started revealing snippets of a new song on Vine today (June 1) as part of the league’s efforts to promote their channel on social media site “Vine.”
The NBA has launched a new “Then and Now” NBA Finals channel on Vine that is rolling out Timbo’s song “Every Second Counts.”
“Vines posted by the NBA will loop perfectly on their own so when watched back to back they will make up the entire song ‘Every Second Counts,’” a rep for Vine told AllHipHop.com in a statement.
The first minute of the one-of-its-kind highlight music video, will also be open to be used by fans, who will be allowed to take part in creating their own videos with the song.
When the full song is finally unveiled, the song will be available via Vine’s Featured Tracks area and people are encouraged to use the #NBAFinals hashtag to Vines they create.
Check out snippets below: