Worldwide platinum-selling hip-hop icon and Coke Boys music founder French Montana, one of the most prolific and instantly recognizable players in the game today – with nearly 300 lead and feature appearances on singles, album and mixtape tracks and videos – has officially signed to the roster of the new Bad Boy Entertainment/Epic Records partnership, it was jointly announced by Bad Boy founder Sean ‘Diddy’ Combs and Epic Chairman and CEO LA Reid.
Montana makes his Bad Boy/Epic debut today in grand style with the release of a new song and video, “Figure It Out” featuring Kanye West and Nas.
“Figure It Out” was first introduced in February on Wave Gods, Montana’s newest Coke Boys mixtape, but today’s Bad Boy/Epic release marks the first time it will be made available for purchase and for streaming.
“Anyone who has paid attention to the course of hip-hop over the past decade has found French Montana consistently at the eye of the storm,” said Mr. Reid. “He has funneled his North African roots and Bronx upbringing into a unique presence on hundreds of tracks by artists across the musical spectrum. French has now become one of hip-hop’s core artists himself, and I’m happy to welcome him to the Epic family.”
“French Montana is a proven Hit Maker,” said Sean “Diddy” Combs. “When I first heard him, I knew he had that special Bad Boy sound and I believed in his potential. He was on the fast track then, and now, to see how far he’s come, he’s a major force in Hip-Hop and a key member of the Bad Boy Family. Bad Boy is known for creating the biggest acts in hip-hop – and French is not only a part of our legacy but now also a part of our new chapter at Epic Records.”
“French Montana has accomplished more in the past few years than most artists are able to achieve in their entire career,” said Harve Pierre, President of Bad Boy Entertainment. “When first bringing French to the company, I knew that he would become a tremendous asset and bring overall value to the brand. As a member of the Bad Boy family, he has already put his mark on some of the hottest music around, and has shown the world the future of hip-hop.”
“Love the respect and appreciation that LA Reid and his team have for music. I think it’s rare to find that in the industry today,” said French Montana. “Being able to start this chapter at Epic with my Bad Boy family is a blessing. Puff and Harve have been like big brothers to me and there’s nothing better than making music with the people you love.”
The video for “Figure It Out” was directed by the renowned Eif Rivera, who has worked with Montana on numerous projects including clips for some of his biggest tracks (among them “Freaks” featuring Nicki Minaj, and “Bad Bitch” featuring Jeremih), as well as collaborations with Jeremih (“Don’t Tell Em Remix”), Quincy (“Friends First”), the Neighborhood (“#ICantEven”), Joe Budden (“NBA”), and many others.