'PLAYOFFS: EVERY SECOND COUNTS' tells the story of how during Playoffs, at any second, basketball can affect culture and change the world. The NBA postseason is a thrilling journey of survival delivering a high level of intensity, energy and excitement for fans night in and night out, so you must tune-in to see what happens next. Any second can make a difference and has the potential to change it all. The original song was developed in collaboration with Timbaland.