Kanye West, Drake and DJ Khaled have been named in Time magazine’s “The 30 Most Influential People on the Internet.”

Each Hip-Hop artist make the list for different reasons.

More than perhaps any other artist, Drake understands the power of a meme. Last year, he released a strikingly simplevideo for “Hotline Bling”—most shots were of him doing goofy dance moves amid a neon backdrop—that all but begged to be parodied. And the Internet obliged, churning out countless GIFs, Vines and spoofs that helped make the song his biggest hit to date. More recently, Drake tapped meme culture to settle a score, using fan-made images to taunt rival Meek Mill during a performance.—Nolan Feeney

The artist and entrepreneur has perfected the art of the Twitter spree, sharing candid thoughts that are often just as provocative—if not more so—than his music. His tweets can be controversial (see: his comments on Amber Rose andBill Cosby) and confusing (like his revelation that he’s $53 million in debt), but many do offer constructive criticism of the fashion and musicindustries. West also used the Internet to shake up the idea of an album as we know it, treating his latest LP, The Life of Pablo, like a work in progress by refusing to sell it (it’s only available on the streaming service Tidal) and promising alterations to its “final” version.—Nolan Feeney

Just five months after joining Snapchat, the music producer (real name: Khaled Khaled) has become one of the social media platform’s biggest stars and “a meme in human form.” Hismore than 20 million followers are drawn to his relentlessly positive attitude and numerous catchphrases—like “major keys to success,” or motivational humblebrags that are often marked with the key emoji. But his influence has extended well beyond Snapchat: Earlier this year, the 40-year-old also recorded an inspirational message for Jeb Bush on Jimmy Kimmel Live! and starred in a videopromoting ObamaCare as one of his major keys to success. He’s also been on the cover ofBusinessweek and made an appearance on The Ellen DeGeneres Show.—Samantha Grossman