DJ Khaled may have achieved the highest key possible: he’s on the cover of this week’s Bloomberg Businessweek.
The issue’s cover story focuses on Khaled’s infatuation with Snapchat and how his cult-like following grew so quickly. He even blessed the Bloomberg team with a few stories, including Khaled pointing his iPhone at his garden and saying, “Life is like flowers. You grow. You blossom. You become great.”
The Miami native wasn’t aware of the app until a friend suggested he check it out last year. Khaled instantly fell in love, filming himself lathering cocoa butter on his body and logging his most famous story when he got lost off the coast of his Miami home while riding his jet ski on his way to greatness.
In fact, Snapchat has become so big, Bloomberg Businessweek estimates that Khaled’s Snaps have anywhere between 3 million to 4 million viewers each. In comparison, CBS’ The Big Bang Theory pulls in around 3.3 million viewers per episode.
It’s safe to say business is booming for DJ Khaled.