A new clothing line endorsed by the family of the late rapper Keith “Guru” Elam has launched as the one-year anniversary of his death approaches.

Guru died from cancer under controversial circumstances on April 19th, 2010, at the age of 48.

To celebrate his legacy, the G.U.R.U. Clothing line has teamed with The X Label and Listen Clothing to drop a variety of T-shirts, centered around the Gangstarr frontman.

“Guru’s prolific lyrics and profound voice has left a permanent mark in hip hop history,” a rep for the clothing line said in a press release. “His purpose was clear and driven from the heart. This clothing line seeks to uphold the message and continue the mission of a legend.”

A percentage of all sales of the clothing line will be donated to Guru’s trust fund for his son, KC.