Swan Racing, a leading professional stock-car racing team, announced
today that it has partnered with SMS Audio for an exclusive agreement to be
an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys during
the 2014 and 2015 NASCAR Sprint Cup Series seasons. SMS Audio is an American
consumer electronics manufacturer of headphones and audio products, founded
by entertainer and entrepreneur Curtis “50 Cent” Jackson.
“Swan Racing is very proud to partner with a growing worldwide brand
like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,”
said team owner Brandon Davis. “The SMS Audio brand will be part of both
our cars and I think our fans are going to love the product.”
50 Cent, who is a successful musical artist, entrepreneur, investor and actor
serves as CEO of SMS Audio, which he founded in 2011. Created with the direct
input from 50 Cent, SMS Audio has brought world-class audio products to consumers,
delivering studio-mastered sound and unmatched durability and style.
“Swan Racing and its up-and-coming drivers are the perfect match for
SMS Audio,” said Jackson. “They are as passionate for the sport
of racing as we are for our audio products, and we’re confident that the
music-loving NASCAR fan base is going to enjoy our headphones – whether
at track or at home.”
The partnership will include SMS Audio branding on both the No. 26 and No.
30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones
featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 will be making
appearances at races throughout the season, supporting the drivers and the partnership.
Delivering a professional, studio-quality music experience, the SMS Audio line
includes the STREET by 50™ and SYNC by 50™ product families. The
brand offers a full range of premium headphones, earbuds and accessories, and
portion of each U.S. sale of SMS Audio products – in-store or online at
www.SMSaudio.com – help provide meals to food-insecure families through
Feeding America.
“I am pumped up for this partnership to say the least, as I am a huge
hip-hop fan, I am a huge 50 fan and I rely on headphones to get me in the right
pre-race mindset,” said Parker Kligerman driver of the No. 30 Toyota Camry.
“I have my headphones on anytime I am about to get on track. It’s
a way for me to focus and get pumped up. This partnership is an honor.”
“Our partnership with SMS Audio shows how Swan Racing is gaining more
and more attention from top brands,” said Cole Whitt driver of the No.
26 Toyota Camry. “From a personal point of view I use headphones every
day when I’m doing my workouts and video gaming, so I am definitely excited
about my SMS Audio headphones and promoting them to our fans.”
The business relationship and sponsorship program between SMS Audio and Swan
Racing was conceived and negotiated by Pegasus Marketing Group (www.pegasusmarketing.com)
of Lake Forest, Illinois’ Ralph H. Hansen, President and CEO.
For more information about Swan Racing, its drivers and schedule of races,
visit www.swanracingteam.com. Information about SMS Audio and its full product
line can be found at www.smsaudio.com.
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