Lyor Cohen’s latest music industry venture, 300 Entertainment, will partner up with Twitter in its search for music’s next big stars. A Google-supported joint venture with Todd Moscowitz and Kevin Liles, the new independent music company seeks to nurture artists in a holistic effort between managers, agents and the artists themselves. In his keynote at the annual Midem music industry event in France, Cohen shared the company’s mission, and how social media could help.

“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent, he said. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”

The mission, which states that 300 Entertainment seeks to create a lasting reputation for high quality and artist development,” also furthers Twitter’s goals as an online environment, according to their head of music Bob Moz.

"Music is the largest topic of conversation on Twitter, so we "re really invested in building a win-win environment for fans, artists, labels, promoters and music services," Moz told Mashable. "This partnership is a great example because it is about helping artists and labels find each other. We "re looking forward to working with [300 Entertainment head Lyor Cohen "s] team in the coming months, and we hope they find great artists to sign as a result."

Though the specifics on how each involved entity will work in their combined efforts, Cohen hopes the two will alter the music business for good.

“Maybe today will be the day that I bump into an artist that will change my life and possibly change formats and pop culture. That’s my drug,” he said.

vibe.com