Dr. Dre and Jimmy Iovine "s new Beats Music launched today and it "s already swallowing their competitors alive.

According to Beats Music "s website, MOG Music and the BMS will become one big happy family sooner than later.

Beats Electronics purchased the eight-year-old company in 2012 and this upcoming May, plan to shut them down to clear the lane for their new operation.

Reports USA TODAY:

Responding to questions for a USA TODAY review of the Beats Music service, the company said that MOG subscribers would be transferred over to Beats Music in the next 90 days and that MOG would be phased out in the coming months.

MOG founder and CEO David Hyman said at the time that "Beats is a company as obsessed with sound quality as we are, and we share a common goal of creating a more premium sound experience and emotional connection with music in the digital era. ... Time will tell exactly how we integrate our products and services."

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