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50 Cent Debuts Waterproof And Star Wars Themed Headphones At CES

Adding on to his entrepreneurial résumé is Curtis “50 Cent” Jackson as he revisits the Consumer Electronics Show, this year as a retailer not just a consumer. In Las Vegas earlier today 50 Cent launched a new Sports edition line of his SMS Audio headphones, following his business partnership with New York Knicks Carmelo Anthony weeks ago.

Headphones, both on-ear and in-ear, come in a variety of colors and incorporate Bluetooth technology, HD battery and water/sweat-proof protection. Additionally, SYNC by 50 In-Ear Wireless Sport headphones will be available in three vibrant colors, priced at $179.95.

“I’m a health and fitness fanatic, so a quality pair of headphones is an absolute must-have when I’m working out. I used my own ‘wish list’ of features as a benchmark when creating the Sport collection, and I’m extremely pleased with the final result – in addition to having our partner, NBA All-Star Carmelo Anthony, as the signature name on the product. SMS Audio is continually innovating the product line and we’re excited to show off the much-anticipated in-ear, wireless headphone as part of this collection at CES.”

50 has also embarked on a joint effort with Lucasfilm to release a series of Star Wars-themed headphones which is to be launched in Stormtrooper, Rebel Alliance, Boba Fett and Imperial editions for a limited time only.

Check out a portion of his interview in the video clip below.


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