50 Cent Debuts Waterproof And Star Wars Themed Headphones At CES
Adding on to his entrepreneurial résumé is Curtis
“50 Cent” Jackson as he revisits the Consumer Electronics Show,
this year as a retailer not just a consumer. In Las Vegas earlier today 50 Cent
launched a new Sports edition line of his SMS Audio headphones, following his
business partnership with New York Knicks Carmelo Anthony weeks ago.
Headphones, both on-ear and in-ear, come in a variety of colors and incorporate
Bluetooth technology, HD battery and water/sweat-proof protection. Additionally,
SYNC by 50 In-Ear Wireless Sport headphones will be available in three vibrant
colors, priced at $179.95.
“I’m a health and fitness fanatic, so a quality pair of headphones
is an absolute must-have when I’m working out. I used my own ‘wish
list’ of features as a benchmark when creating the Sport collection, and
I’m extremely pleased with the final result – in addition to having
our partner, NBA All-Star Carmelo Anthony, as the signature name on the product.
SMS Audio is continually innovating the product line and we’re excited
to show off the much-anticipated in-ear, wireless headphone as part of this
collection at CES.”
50 has also embarked on a joint effort with Lucasfilm to release a series of
Star Wars-themed headphones which is to be launched in Stormtrooper, Rebel Alliance,
Boba Fett and Imperial editions for a limited time only.
Check out a portion of his interview in the video clip below.