Former president of Def Jam and CEO of Warner Music Group Lyor Cohen is hoping to become the King Leonidas of the music industry as he and fellow veteran music executives Kevin Liles and Todd Moscowitz introduce their new label 300. The company’s title was borrowed from the epic 480 BC battle between the Spartans and Persians depicted in the movie of the same name.
“It was a battle that changed the way wars are fought,” Cohen told Billboard. “These guys found that if you were well synchronized, strategic, loyal with great planning and preparedness you could do much more with less and be highly effective.”
300 has received a reported $5 million funding from Google as well as backing from Columbus Nova (stakeholder in Rhapsody), hedge fund billionaire Noam Gottesman, Kemado Records co-founder Andres Santo Domingo, and former Warner Music digital chief Alex Zubillaga. The “content company” will be distributed by Atlantic Records.
Cohen, Liles, and Moscowitz all spent time at Def Jam and Warner Music prior to uniting to launch 300.